Consumer Workshops:
Sparxx interactive, face-to-face workshops provide a way for your team to
personally connect with consumers. No more back rooms and two way mirrors, it is
a chance for you to understand first-hand how your consumers think and feel.
Here’s how it works…
Based upon your outcomes, Sparxx creates the workshop design to address your
core learning needs. To drive rich, holistic understanding it is infused with
creative techniques to allow you to
access the deeper emotional touch points underlying consumer motivation.
The
room is set up workshop style with 2 team members paired with 3-4 consumers
sparking multiple conversations and full participation throughout the room.
With this free-flowing structure in place and your training complete, you are
ready to dive in. Sparxx leads the session… while your role as a team member is
simply to have a conversation... talking, listening and capturing consumer ideas
and input in their own words and pictures.
The dynamic nature of the workshop paves the way for rich and meaty
conversation, not only between team members and consumers, but also amongst
consumers, as new connections are sparked. The result is a whole new level of
learning...that yields much richer understanding and insights all grounded in
the “heart, mind and voice of the consumer.”
Ethnographic Visits
Sparxx provides an opportunity for your team to engage in the everyday life of
your consumer...visiting with folks in their world...seeing it through their
eyes...and diving deeper into their experience. It is as flexible as you need it
to be and can take place in-home, at a store, or wherever your consumer
interacts with your product or service.
It is built upon the tenants of cultural anthropology, which reveals that people are not conscious of many aspects of their own experience. Interestingly, not only are people often unaware of their underlying motivations, but also of their actual behavior. If they are not aware, how can they describe it to you? So what this means, is that in order to really learn about it ...you need to experience it for yourself.
The focus of these visits is observation. You and your fellow team members will
be using all of your senses to identify what consumers are doing...and equally
important ...to what they are NOT doing to gain insight into their experience.
To build upon these observations, you will also have the opportunity to talk
with consumers about the experience with a new perspective and view.
