Connecting with consumers and bringing insights to life.
We can support you in a wide
range of qualitative research experiences. Yet, the work we are most passionate
about and where clients often have the biggest need is getting to the heart of
the consumer experience. This means going beyond the surface and truly
connecting with the consumer in ways that are real and relevant…as it is at this
deeper, emotional touch point where fresh sparks are ignited and rich insights
emerge.
1) START UP
An interactive and collaborative kick off session to bring everyone on board and
pave the way for a robust learning journey. Your team will define success,
identify core learning needs, get clear about roles and participate in hands on
training so you are prepared, aligned and ready to dive in!
2) EXPLORATION
Get to KNOW your consumers through this immersive experience that elicits rich,
holistic understanding. As an active participant in
Consumer Workshops and
Ethnographic-Based Visits you have the opportunity to directly connect with
consumers and dive into their world. Infused into the process are
creative tools and techniques (graphic
templates, prework, visual storytelling, metaphorical tools and more) that get
beyond surface responses to deeply held (but hard to express) thoughts and
feelings.
3) INSIGHT DISCOVERY & OUTCOME CREATION (IDOC)
This is where the magic happens as your team works collaboratively to synthesize
and converge the learnings and create your outcomes TOGETHER. As you dig into
all the “exploration nuggets, ” key themes and fresh insights will emerge. It is
an intense and powerful process that helps you to internalize what you've
learned and build shared knowledge to which everyone is aligned. You will walk
out with outcomes in hand and Sparxx will help you to bring these to life for
sharing with others in compelling ways.
Our approach to research is based upon the LearningConnect® process developed and owned by AH HA! Ltd.
We know
that we can rely on Sparxx to facilitate breakthrough consumer insight and
understanding. The conviction that our team collectively gained from the Sparxx
consumer immersion has been critical to the development of the PeoplePC brand
and product. This is the third time I have had the pleasure of working with
Lisa Binns. She consistently exceeds even the highest expectations. Your brand
or product will, without a doubt, strengthen as a result of a Sparxx engagement
(and you will curse yourself for all the time wasted in regular old behind the
mirror focus groups!)"
Julian King, VP Product & Marketing PeopePC Brand, Earthlink
"One of the unexpected
outcomes of our Sparxx experience was a stronger team. Sparxx allowed us to
'experience the consumer' and because we all shared the same experience,
converging on the insights was a wonderful, collaborative journey! Despite
differences in tenure, position, and experience level, each person on the team
was able to contribute fully through the process. Working in pairs to analyze
all the information further fostered teamwork and trust as you had to rely on
others to draw conclusions, as well as learn from them. We're a much stronger
team having been 'Sparxxed.'"
Janet Fletcher, Secret Design Brand Manager, Procter & Gamble
(see more client testimonials)
