Consumer
Immersion
Connecting with consumers to elicit rich, holistic, insights.
A deep-dive immersion that goes beyond the surface to help you connect with consumers in a meaningful and holistic way.
Say good-bye to back room observing, and hello to actively immersing yourself in the consumer experience through a variety of insightful methodologies including:
These multiple touch points help you really get to KNOW consumers—who they are and what’s important at both a logical and an underlying emotional level.
It all comes together as Sparxx™ leads your team through an insight discovery process in which you collaboratively work with all of these inputs for greater depth of understanding, alignment and application.
Our approach to research is based upon the LearningConnect® process developed and owned by AH HA! Ltd.
We know
that we can rely on Sparxx to facilitate breakthrough consumer insight and
understanding. The conviction that our team collectively gained from the Sparxx
consumer immersion has been critical to the development of the PeoplePC brand
and product. This is the third time I have had the pleasure of working with
Lisa Binns. She consistently exceeds even the highest expectations. Your brand
or product will, without a doubt, strengthen as a result of a Sparxx engagement
(and you will curse yourself for all the time wasted in regular old behind the
mirror focus groups!)"
Julian King, VP Product & Marketing PeopePC Brand, Earthlink