Our Clients Say...
Here is what a few of our clients have to say about their Sparxx experiences...
"Lisa and Becky, you changed our worlds! You not only helped us learn all about our target customers, but you helped us learn HOW to learn. Our team sat on the edge of their seats every step of the way, getting increasingly fascinated. In the end, we were all reinvigorated and ready to promote the Voice of the Customer, and our Marketing Department gained a whole new respect for what can be achieved through qualitative research. Thank you!"
Alissa Jaquish, Southwest Airlines
"Lisa & Becky, I wanted to share a BIG THANK YOU for your great understanding of our brand’s needs and for envisioning and delivering our best ever Global Ideation session. You embraced the process with a tremendous level of commitment as true partners. The team is extremely happy with the process and results and we feel that the level of ideas will enable us to continue building the future of our brand. Again and again tons of thanks, you were outstanding and it was a pleasure to work with you."
Herane Pedro, Procter & Gamble
"I just wanted to thank you once again for all your help with our project. You are invaluable partners. You are fun to work with, and your product is nothing less than outstanding on every measure. There isn't a single thing that I would have asked you to do differently than you did. Especially given my crazy schedule, this absolutely wouldn't have have happened with excellence without you. I feel really good about our results. Specifically, your attention to every last detail, (even down to a wonderful closing) makes such a difference. Thanks again for going above and beyond."
Krissy Little, Procter & Gamble
“Lisa & Becky - just to say a massive thank you for all your efforts. You managed to once again deliver a mind-opening week for us! We just LOVE what you do - and what you are able to make us do! It feels like you have given us X-Ray vision for the category - suddenly we see things we were completely blind to before. Importantly - you also help us see how we can USE these insights to drive our business.”
Tracy Stephens, Procter & Gamble
"You were fellow
travelers with us on the journey to deeper consumer understanding and insight
development. You drew us colorful maps to help us find our way - and show us
where we'd been. You provided refreshments for our bodies and spirits ...and
joined in our excitement as we discovered hidden treasures. We celebrate your
partnership."
Catherine
Barker, Procter & Gamble
"Sparxx has been instrumental to our synthesis
and ideation work. The combination of their creative solutions, accommodating
planning and energetic facilitation has helped our new team produce results that
have exceeded expectations. Most impressive were the hours and the way both
Lisa and Becky went out of their way to 'own' the work to ensure we all would be
proud of the results."
Joseph Pham,
Procter & Gamble
"The
Cafe Conversations and Powerful Questions were a unique, innovative way to get
our teams thinking differently about issues and ideas. Using the Powerful
Questions was a stimulating brainstorming technique that did not require
functional specialization or much background – everyone in all functions could
participate ACTIVELY! This technique also eliminated "ideation burnout" --
participants looked forward to the next question and round of ideation. Our
group will definitely look to Sparxx and to this technique that they generously
shared with us for future ideation and project start-ups."
Miriam Giachetto, Director of Marketing and Strategy,
Luxottica Retail Group/LensCrafters
“The process we went through with Sparxx was truly
breakthrough for our category! Our team came out of the work with a much richer
understanding of our consumers vs. past qualitative work. It was particularly
powerful to have our team interact directly with consumers (vs. sitting behind
the glass!) and to separate our discussions with consumers from our insight
discovery. We uncovered such rich insights because we were able to truly listen
to consumers...vs. only hearing what we wanted to hear. The insights are
already impacting our business, and will continue to be leveraged in the coming
months!”
Katie Nappi – P&G Consumer Market Knowledge
"I've
worked with Lisa on many different projects in different companies over the last
seven or eight years before and after Sparxx became Sparxx. I have
complete confidence in her ability to deliver what our projects require. Because
of that, I refer my colleagues often, and they are always delighted with the
results. Said another way, she’ll make you look good".
Scott Aaron, LensCrafters
"I have entrusted two key research projects to Lisa and Becky, and both of the
projects were key to shaping the future of the initiative/brand. In both cases,
Becky & Lisa delivered beyond my expectations with a creative and fun research
design. They helped the team focus on what we really needed to learn, enabled
us to speak directly to consumers, and led us to discover new and actionable
insights. Importantly, their strong ownership of the project enabled me to
focus on the learnings, not worry about little details. I consider Sparxx a
full strategic partner and am confident that they could handle any project for
me."
Amy Harding, Procter & Gamble, Geneva Switzerland
"We know
that we can rely on Sparxx to facilitate breakthrough consumer insight and
understanding. The conviction that our team collectively gained from the Sparxx
consumer immersion has been critical to the development of the PeoplePC brand
and product. This is the third time I have had the pleasure of working with
Lisa Binns. She consistently exceeds even the highest expectations. Your brand
or product will, without a doubt, strengthen as a result of a Sparxx engagement
(and you will curse yourself for all the time wasted in regular old behind the
mirror focus groups!)"
Julian King, VP Product & Marketing PeopePC Brand, Earthlink
"One of the unexpected
outcomes of our Sparxx experience was a stronger team. Sparxx allowed us to
'experience the consumer' and because we all shared the same experience,
converging on the insights was a wonderful, collaborative journey! Despite
differences in tenure, position, and experience level, each person on the team
was able to contribute fully through the process. Working in pairs to analyze
all the information further fostered teamwork and trust as you had to rely on
others to draw conclusions, as well as learn from them. We're a much stronger
team having been 'Sparxxed.'"
Janet Fletcher, Secret Design Brand Manager, Procter & Gamble
Creativity is the power to connect the seemingly unconnected. --William Plomer