Insight
Discovery
Following exploration, it is time for your team to roll up your sleeves and really dig into the “data” that was collected during workshops or home-visits or shop-alongs...
You'll work collaboratively to
synthesize and converge the learnings and to create your outcomes TOGETHER.
You’ll be utilizing your analytical brains and your collective intuition to
uncover patterns and discover new connections.
It is an intense and powerful process that helps you to internalize what you've learned and build shared knowledge to which every one is aligned.
Sparxx will provide the frameworks and tools to support your team in translating
your insights into meaningful outcomes.
Consistent with our experiential approach, Sparxx will also work with your team
to bring these outcomes to life in creative ways to help you transfer this
knowledge to the broader organization and outside partners.
"One of the unexpected
outcomes of our Sparxx experience was a stronger team. Sparxx allowed us to
'experience the consumer' and because we all shared the same experience,
converging on the insights was a wonderful, collaborative journey! Despite
differences in tenure, position, and experience level, each person on the team
was able to contribute fully through the process. Working in pairs to analyze
all the information further fostered teamwork and trust as you had to rely on
others to draw conclusions, as well as learn from them. We're a much stronger
team having been 'Sparxxed.'"
Janet Fletcher, Secret Design Brand Manager, Procter & Gamble
(see more client quotes)