Enthnographic-based Visits
Sparxx
provides an opportunity for your team to engage in the everyday life of
your consumer...visiting with folks in their world...seeing it through their
eyes...and diving deeper into their experience. It is as flexible as you need it
to be and
can take place in-home, at a store, or wherever your consumer
interacts with your product or service.
It is built upon the tenants of
cultural anthropology, which reveals that people are not conscious of many
aspects of their own experience. Interestingly, not only are people often
unaware of their underlying motivations, but also of their actual behavior. If
they are not aware, how can they describe it to you? So what this means, is that
in order to really learn about it ...you need to see it for yourself.
The focus of these visits is
observation. You and your fellow
team members will be using all
of your
senses to identify what consumers are doing...and equally important ...to what they
are NOT doing to gain insight into their experience. To build upon these
observations, you will also have the opportunity to talk with consumers about the
experience with a new perspective and view.