Customized Prework
For consumers... prework is a valuable way
to gain an “inside” look into the consumer experience. Based upon your
learning needs, it may take the form of a simple one-page assignment or a more comprehensive yet friendly and
inviting journal.
We find prework to be particularly valuable when...
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you wish to get their minds percolating about the topic in advance
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the topic is “sensitive” or people are asked to share personal info that may be challenging to elicit during group conversation.
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people need to try a product or service over time and share their input about it
it is important to capture what is going on as they experience it in their own world
you wish to build holistic knowledge about your consumer
For your team... prework is a valuable way to get the team engaged and excited about the project and prepare for the journey ahead. It is a powerful way to help teams...
get their minds percolating about the topic in advance
identify and share existing knowledge
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shift mind-sets and open up new ways of thinking
spark new connections and ideas
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clarify and crystallize understanding