Brainstorming Pitfalls to Avoid
Some of the pitfalls that Kaleidoscoping
will help you avoid:
Presentation Overload
With 80% of the session spent passively listening to presentations and 20% of the time devoted to active ideation, by the time the team digs into engage (usually at the end of the day), participants are worn out, forgot what they heard, and are overwhelmed by all the pieces.
Expectation of Creativity on Demand
No presentations, no grounding…"let’s just get together and wham, bam capture a list of all our ideas!" While the team may quickly create a long list, they are often the same, revamped ideas from previous sessions and you still don’t have something strong enough to move forward.
Working as one BIG Team
While it sounds great in theory, in this big team approach usually only the most vocal contribute while others just zone out…with their expertise and creativity untapped.
One Tool Fits All
Some teams find a creative technique that they love and works well, so it becomes their go-to method for every session. The problem with this, as with anything in life, is that too much of a good thing can be bad
